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Monday, August 09, 2004

A and AA cup lingerie; where to buy them

Of the many challenges of shopping for lingerie for women, a major one is not being able to find lingerie in smaller cup sizes, particularly A and AA. Not only from the number of emails that we receive and the data that we analyze about the search terms that women use to find the right size lingerie, but also from messages posted on other bulletin boards and blogs, it is clear that lingerie shops and lingerie websites simply do not carry enough choices for such women. We understand why stores would not carry these (after all three out of five women are obese and do not wear a A or AA cup bra) and the average size has gone up from 34B to 36C, but Photo of a model wearing a black lace bra in A cup sizethen what about the online lingerie shopping websites?

Let us read what Jennifer in Virginia writes:

"I have a small chest (32B) and it's hard for me to find a place selling bras in my size. I always see bras that are 34B+, mainly C's and D's. I have found some decent bras (Lily of France), but my cousin is either a 30 or a 32 AA. It's hard for her to find bras that aren't juvenile. They're always white, beige, or black. Those bras are pretty much basic, with no embroidery or special designs on them. Do you know of any websites or brands that cater to women with small chests? I've visited a few websites, but they don't really have a large selection for the smaller chested female. And I don't recall seeing AA sizes either.

My cousin and I also don't like the idea of using special enhancements (enhancers, heavily padded bras, etc.) She's a AA, so there's not much to push up or enhance anyway. She just wants to find pretty bras instead of bras that are made for pre-teens. There are so many women out there....I don't understand why there aren't enough bras for everyone. I've only seen pretty bras made for the "ideal" size.

As for myself, I get frustrated easily whenever I go bra shopping. Luckily for me, there's this lingerie store called Body Basics at Potomac Mills Mall (Woodbridge, Virginia) that does have bras for the smaller chested female. Their bras are very inexpensive, comfortable, and cute. Body Basics does sell AA bras, but they're still pre-teen. They do offer more of a variety though. The bottom line is that my cousin and I would like to know if there is a lingerie store/website/brand that caters to our small chest sizes."

We are sincerely hoping that companies will get the message that there are women out there who need A and AA cup size lingerie and these companies need to market directly to the target women so that they know which websites to shop on. If you are a reader and know of an online lingerie shopping website that sells A and AA cup size lingerie, please contact us.

Related article: Resources to shop for small bras (suggested by Susanna)